Adobe, Apple, Avid, Workflow Jeff Greenberg Adobe, Apple, Avid, Workflow Jeff Greenberg

Please plan your workflow. Please?

I've just come across a friend who is dealing with a workflow problem. The problem is that he switched from one NLE to another...and things don't work the same.

I'm not calling out the person; I'm not calling out the editorial tools....I understand that he has an investment in hardware and software (including cameras.)

But why, why not first, contact the NLE manufacturer or resller and say "How to best do this?"

Get the download demo, walk thorugh head to tales what your workflow plans to be.

Realistically, that's what whiteppapers are for, right? But the day of one format (like one NLE) is pretty much a myth. It's always a mixture of formats (and frame rates, and compression types.)

 

 

Read More
Mac, Opinion Jeff Greenberg Mac, Opinion Jeff Greenberg

The problem with a Retina Screen

How am I going to be able to read anything?

Like everyone else, I've been holding off (too long) on getting a new mac. I 'needed' one in October - and for the first time I paid attention to the rumor mills in my life - new MacBookPros would be out any day.

No great prognostication here: At WWDC that Apple will announce a bunch of updates, including to the MacBook Pro. Will it be a MacBook Pro Air? I have no idea. That's too many words for a product name.I hope they get rid of the whole 'air' idea and just have two models of super skinny laptops.

One big rumor right now-  a retina screen

Great. I need more pixels and sharper ones. Make it so I can't see the dots.

But the Mac OS is broken in a simple way.

The Font/UI cannot be scaled.

There's been rumors for years, for more than one iteration of OSX, that the Menus will be adjustable. That'd also mean window title size, contextual menus, etc.

Take a quick look at this article from Macintouch - just skip right to the part on Resolution independence.

Bunches of software I use have some custom or tiny UI/text elements. One piece of software has a palette with text that was designed when the mac had 640x480 screens. That palette? Not so readable now. And it'll be nearly impossible to read under a retina display.

I have a feeling that if retina displays come out, Apple will have a 10.7.5 release that will double UI widgets, until Mountain Lion comes along and (hopefully) we'll have a litlte more scalability.

Read More